{"id":4209,"date":"2012-06-01T05:48:41","date_gmt":"2012-05-31T21:48:41","guid":{"rendered":"https:\/\/multimedia.lib.thu.edu.tw\/?p=4209"},"modified":"2024-11-04T15:22:10","modified_gmt":"2024-11-04T07:22:10","slug":"concepts-in-marketing-with-case-study","status":"publish","type":"post","link":"https:\/\/multimedia.lib.thu.edu.tw\/?p=4209","title":{"rendered":"\u884c\u92b7\u6982\u5ff5\u8207\u4e16\u754c\u9818\u5c0e\u54c1\u724c\u6848\u4f8b\u7814\u7a76(Concepts In Marketing With Case Study)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-73309\" src=\"https:\/\/multimedia.lib.thu.edu.tw\/wp-content\/uploads\/2012\/06\/\u884c\u92b7\u6982\u5ff5\u8207-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/multimedia.lib.thu.edu.tw\/wp-content\/uploads\/2012\/06\/\u884c\u92b7\u6982\u5ff5\u8207-300x300.jpg 300w, https:\/\/multimedia.lib.thu.edu.tw\/wp-content\/uploads\/2012\/06\/\u884c\u92b7\u6982\u5ff5\u8207-150x150.jpg 150w, https:\/\/multimedia.lib.thu.edu.tw\/wp-content\/uploads\/2012\/06\/\u884c\u92b7\u6982\u5ff5\u8207.jpg 500w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><br \/>\n\u2605\u7248\u5225\uff1a\u516c\u64ad\u7248<br \/>\n\u2605\u88fd\u4f5c\uff1aCoast Learning Systems<br \/>\n\u2605\u51fa\u7248\uff1a\u767e\u79be\u6587\u5316\u8cc7\u8a0a\u6709\u9650\u516c\u53f8<br \/>\n\u2605\u8acb\u8cfc\u55ae\u4f4d\uff1a\u9910\u65c5\u7cfb<br \/>\n\u2605\u7247\u9577\uff1a\u6bcf\u7247\u7d0430\u5206\u9418\uff0c\u517118\u7247<br \/>\n\u2605\u7d1a\u5225\uff1a\u666e\u904d\u7d1a<br \/>\n\u2605\u7d22\u66f8\u865f\uff1aDVD\u00a0\u00a0496.5\u00a0\u00a02079\u00a0\u00a02012\u00a0\u00a0v.1-18<br \/>\n\u2605\u5167\u5bb9\uff1a<br \/>\n\u672c\u7cfb\u5217\u7bc0\u76ee\u63d0\u4f9b\u4e86\u5ee3\u6cdb\u7684 \u201d\u884c\u92b7\u5b78\u57fa\u672c\u539f\u7406\u548c\u6280\u5de7\u201d \u7684\u7814\u7a76\u548c\u63a2\u8a0e\uff0c\u5b78\u751f\u5011\u5c07\u6703\u5f9e\u4e2d\u5b78\u5230\u884c\u92b7\u7ba1\u7406\u3001\u767c\u5c55\u7b56\u7565\u3001\u6d88\u8cbb\u9700\u6c42\u7814\u7a76\u548c\u5e02\u5834\u5b9a\u4f4d\u5340\u9694\uff0c\u6b64\u5916\u9084\u5305\u62ec\u5168\u7403\u884c\u92b7\u548c\u7db2\u8def\u5546\u52d9\u7684\u91cd\u8981\u6027\u3002<br \/>\n\u5b78\u751f\u5011\u85c9\u75314P ( \u7522\u54c1\u3001\u50f9\u683c\u3001\u63a8\u5ee3\u548c\u901a\u8def )\u5b78\u7fd2\u5982\u4f55\u6eff\u8db3\u5e02\u5834\u6a5f\u6703\u3002\u6bcf\u4e00\u96c6\u90fd\u6703\u6574\u5408\u4e00\u500b\u5168\u7403\u9818\u5c0e\u54c1\u724c\u7684\u516c\u53f8\u6216\u7d44\u7e54\u7684\u6838\u5fc3\u50f9\u503c\u4f5c\u70ba\u6848\u4f8b\u7814\u7a76\uff0c\u5f9e\u6bcf\u4e00\u500b\u6848\u4f8b\u7684\u7814\u8a0e\u89e3\u8aaa\u4e2d\uff0c\u8b93\u5b78\u751f\u77ad\u89e3\u884c\u92b7\u5b78\u7684\u57fa\u672c\u6982\u5ff5\u3001\u5b9a\u7fa9\u3001\u7522\u54c1\u3001\u670d\u52d9\u548c\u6700\u65b0\u7684\u884c\u92b7\u8da8\u52e2\u3002<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/425254?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=1\" target=\"_blank\" rel=\"noopener\">\u7b2c\u4e00\u7247<\/a>\uff1a\u4ec0\u9ebc\u662f\u201d\u884c\u92b7\u201d : \u62c9\u65af\u7dad\u52a0\u65afIntroduction to Marketing : Las Vegas<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429354?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=2\" target=\"_blank\" rel=\"noopener\">\u7b2c\u4e8c\u7247<\/a>\uff1a\u884c\u92b7\u7b56\u7565\uff1a\u4eba\u9053\u5b89\u5bb6\u570b\u969b\u7d44\u7e54Marketing Strategy : Habitat for Humanity International<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429355?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=3\" target=\"_blank\" rel=\"noopener\">\u7b2c\u4e09\u7247<\/a>\uff1a\u6383\u7784\u5e02\u5834\u74b0\u5883 : \u81ea\u7531\u5275\u65b0\u516c\u53f8Environmental Scanning : Freedom Innovations , Inc.<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429356?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=4\" target=\"_blank\" rel=\"noopener\">\u7b2c\u56db\u7247<\/a>\uff1a\u9053\u5fb7\u8207\u793e\u6703\u8cac\u4efb\uff1a\u661f\u5df4\u514b\u5496\u5561Ethical &amp; Social Responsibility : Starbucks Coffee Company<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429357?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=5\" target=\"_blank\" rel=\"noopener\">\u7b2c\u4e94\u7247<\/a>\uff1a\u6d88\u8cbb\u884c\u70ba\uff1a\u675c\u5a01\u97cb\u67cf\u885d\u6d6a\u677fConsumer Behaviour : Dewey Weber Surfboards<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429358?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=6\" target=\"_blank\" rel=\"noopener\">\u7b2c\u516d\u7247<\/a>\uff1a\u7d44\u7e54\u8cfc\u8cb7\u7684\u7a0b\u5e8f: \u5929\u7136\u7522\u54c1\u516c\u53f8The Organizational Buying Process : Nature\u2019s Best<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429359?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=7\" target=\"_blank\" rel=\"noopener\">\u7b2c\u4e03\u7247<\/a>\uff1a\u5168\u7403\u884c\u92b7 : \u6cf0\u52d2\u6885\u611b\u8fea\u9054Global Marketing : Taylor Made \u2013 Adidas Golf<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429360?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=8\" target=\"_blank\" rel=\"noopener\">\u7b2c\u516b\u7247<\/a>\uff1a\u5e02\u5834\u8abf\u67e5 : \u8cc7\u8a0a\u8cc7\u6e90\u516c\u53f8Marketing Research : Information Resources , Inc.<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429361?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=9\" target=\"_blank\" rel=\"noopener\">\u7b2c\u4e5d\u7247<\/a>\uff1a\u5340\u9694\u8207\u76ee\u6a19\u5e02\u5834 : \u7279\u88fd\u5de7\u514b\u529b\u516c\u53f8Segmenting &amp; Targeting Marketing : Chocolates ala Carte<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429362?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=10\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u7247<\/a>\uff1a\u958b\u767c\u65b0\u7522\u54c1\u8207\u670d\u52d9 : \u9ad4\u80b2\u5834\u7af6\u8cfd\u516c\u53f8New Product and Service Development : Stadium Competitions , Inc.<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429363?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=11\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u4e00\u7247<\/a>\uff1a\u7522\u54c1\u8207\u670d\u52d9\u7ba1\u7406 : \u6c34\u9280\u516c\u53f8Managing Products and Service : Quiksilver , Inc.<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429364?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=12\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u4e8c\u7247<\/a>\uff1a\u7522\u54c1\u8207\u670d\u52d9\u8a02\u50f9 : \u53f2\u90fd\u83ef\u9152\u838aPricing Products and Services : Stuart Cellars , LLC,<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429365?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=13\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u4e09\u7247<\/a>\uff1a\u884c\u92b7\u901a\u8def\u548c\u4f9b\u61c9\u93c8 : \u592a\u5e73\u6d0b\u6d77\u5cb8\u516c\u53f8Marketing Channels &amp; Supply Chains : Pacific Coast Feather Cushion Company<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429366?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=14\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u56db\u7247<\/a>\uff1a\u96f6\u552e\u548c\u6279\u767c : \u4e3b\u5a66\u5546\u5834Retailing and Wholesaling : Mother\u2019s Market &amp; Kitchen<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429367?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=15\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u4e94\u7247<\/a>\uff1a\u6574\u5408\u884c\u92b7\u50b3\u64ad : \u7279\u6b8a\u884c\u92b7\u670d\u52d9\u516c\u53f8Integrated Marketing Communications : Specialized Marketing Services , Inc.<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429368?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=16\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u516d\u7247<\/a>\uff1a\u5ee3\u544a\u3001\u4fc3\u92b7\u548c\u516c\u95dc : \u9577\u7058\u51b0\u72d7\u968aAdvertising , Sales Promotion , and Public Relations : Long Beach Ice Dogs<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429369?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=17\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u4e03\u7247<\/a>\uff1a\u4eba\u54e1\u92b7\u552e\u548c\u92b7\u552e\u7ba1\u7406 : \u6cf0\u6797\u96c6\u5718Personal Selling and Sales Management : The Telein Group , Inc.<br \/>\n<a href=\"https:\/\/webpac.lib.thu.edu.tw\/bookDetail\/429370?qs=%7B%5Eurl3%2C%2Fsearch4%2Cquery%5E%3A%7B%5E%2Cs23%2CFullText4%2C%2Cs13%2C%E8%A1%8C%E9%8A%B7%E6%A6%82%E5%BF%B5%E8%88%87%E4%B8%96%E7%95%8C%E9%A0%98%E5%B0%8E%E5%93%81%E7%89%8C%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%5E%7D%7D&amp;serialNo=18\" target=\"_blank\" rel=\"noopener\">\u7b2c\u5341\u516b\u7247<\/a>\uff1a\u591a\u901a\u8def\u4e92\u52d5\u884c\u92b7 : &#8220;\u8070\u660e\u5bb6\u5ead&#8221;\u516c\u53f8Interactive and Multichannel Marketing : Smarthome , Inc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2605\u7248\u5225\uff1a\u516c\u64ad\u7248 \u2605\u88fd\u4f5c\uff1aCoast Learning Systems \u2605\u51fa\u7248\uff1a\u767e\u79be\u6587\u5316\u8cc7\u8a0a\u6709\u9650\u516c\u53f8 \u2605\u8acb\u8cfc\u55ae\u4f4d &hellip; <a href=\"https:\/\/multimedia.lib.thu.edu.tw\/?p=4209\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008\u884c\u92b7\u6982\u5ff5\u8207\u4e16\u754c\u9818\u5c0e\u54c1\u724c\u6848\u4f8b\u7814\u7a76(Concepts In Marketing With Case Study)\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,42],"tags":[],"class_list":["post-4209","post","type-post","status-publish","format-standard","hentry","category-soc","category-c"],"_links":{"self":[{"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/4209"}],"collection":[{"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4209"}],"version-history":[{"count":7,"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/4209\/revisions"}],"predecessor-version":[{"id":73310,"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/4209\/revisions\/73310"}],"wp:attachment":[{"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multimedia.lib.thu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}